The Best Guitar Player Is Still Playing to a Texas Bar of Only 30
Stevie Ray Vaughn, the late great guitarist from Texas, allegedly said this.
Just because you’re great doesn’t mean you’ll be famous.
This is really a counterpoint to my first principle about not being able to make a thoroughbred out of a jackass.
A remarkable product is not enough. You need marketing and sales. You still need to create and tell your story, especially in our crowded, noisy world. You need both - a great product and great marketing.
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